Someone has to say it. The GEICO Caveman must go. I have to bring up this discussion, because this sentiment has been festering in the minds of many people I know who have felt the sting of racism or , in the caveman’s case, cro-magnonism .
Every time I see a step n fetch it negro ‘yassa bossin’ to the benevolent master or I see a clip from Birth of a Nation, I cringe from an existential meltdown.
My individual ego clashes with the group dynamic every time I see these cartoonish rap videos.
I know this feeling is not exclusive to black people , but one can draw a lot of parallels based on our experience here in America. I am not sure I am ready to laugh about it.
I cringe every time a commercial with mostly black people in it is accompanied with church music, or hyper-vibrato singing.
I cringe when I see a children’s programs and the black woman is always sassy with her hand on her hip, but never nerdy.
Face it we need this imagery.
I want everyone that reads this to understand , underlying all the phony (seemingly real) designations that we live up to according to race therein lies an indisputable truth: We are all from the same shit.